Learn more about Domain Advertising
More than 67% of global Internet users arrive at websites through Direct Domain Navigation.
That’s just one of the many reasons why Calvin Klein owns bras.com and underwear.com, Johnson & Johnson owns baby.com, Crest owns toothpaste.com, Diageo owns rum.com and Barnes & Noble owns books.com. Domain Advertising is much larger and more widely in use than most advertisers think it to be. This is because only the largest of the advertisers have figured out how to use this medium. Over $1 Billion was spent on Domain Advertising in 2008 and the trend is only growing. To give a comparative analysis, in the US (2008) the online social network advertising spend was $1.2 Billion, Video Advertising spend was $1.8 Billion, SEO spend was $1.5 Billion and Paid Inclusion spend was $850 Million.
How does Domain Advertising work?
When a user on the internet wants to search for information related to a particular topic, the user could either go to a search engine like Google/Yahoo/Bing and search for the same, or could use direct navigation to find the information. For example, if a user wants to look for Homes in Ottawa, he could either go to www.google.com and search for 'ottawa homes' or could directly visit http://www.ottawa-homes.com, hoping to find information on this topic.
Suppose the owner of the domain www.ottawa-homes.com has not put up anything on this website, then the user visiting the same would get an error/blank page, and hence would move on to some other site to search for this information. There are over 180 million domain names registered globally. Only 65% of all domain names that are registered have a website on them. Domain Advertising fills the gap. Using practiced techniques, domain advertising companies can place commercial content and relevant advertising on such parked domains. If someone lands on the domain, finds what they were looking for in an ad, advertisers score a potential customer. It's really that simple. Each visitor is relevant, targeted and above all, shows more intent and interest in the topic than any other traffic source available online.
Provides better conversions than all other forms of Online Advertising
Domain Advertising provides the highest quality of traffic. Visitors to domains are specifically looking for a solution and typically have commercial intent. The intent of the visitor is qualified multiple times before being redirected to the advertiser's website. This level of qualification does not exist in any other form of online advertising. For example, if a user goes to www.ottawa-homes.com, he is obviously looking for something to do with Homes in Ottawa.
If the domain is parked, then the user typically gets to view an auto-generated mini-directory of topics within the relevant industry vertical. In our example, the user then clicks on the keyword - "Apartment Rentals". This means that the user is interested in "Apartment Rentals" in Ottawa. In the next step, the various relevant advertisements related to Apartment Rentals in Ottawa are displayed. If the user explicitly clicks on a specifc advertisement that he is interested in, then the user gets redirected to the advertiser's website. In this example the user's intent was validated 3 times before the user was purchased by the advertiser. In many a case, the intent validation happens even 4-5 times before reaching the advertiser. Such highly targeted visitors are bound to convert better than other forms of advertising.
We are undoubtedly the experts in the field of Domain Advertising. Advertisers would far exceed their campaign goals by engaging our Domain Advertising Consultants. Advertise with us and experience the difference.
